Design thinking is a set of cognitive, strategic, and
practical procedures that designers use. I have been skimming a 2025 book by Fred
Estes titled Design Thinking: a guide to innovation. There is an excellent story
on pages 86 and 87 that you can read at Google Books:
“Case Study: The Town Pool
In one Scandinavian town, the community swimming pool had
always been a hub of activity, and everyone enjoyed it. But in a brief span of
time, attendance dropped sharply. The concerned town council jumped to the conclusion
that the pool complex had become outdated and believed a new pool was the
answer. They selected an architect and invited him to present design concepts
for their multimillion-dollar vision.
Yet when the architect arrived at the council meeting, he
didn’t bring intricate scale models of a proposed pool complex. Instead, he
held up a single sheet of paper. The architect explained that he closely
inspected the pool and then talked with the people in town, especially frequent
swimmers. After these conversations, he realized an outdated pool wasn’t
leading to poor attendance. The sheet he held up? The town’s bus schedule.
One of the town’s bus routes ran right by the pool, and most
people rode the bus to the pool. But the town’s transportation department had
recently changed the bus schedule so that the buses only ran along the route to
the pool in midmornings and midafternoon. They dropped the early morning and
later afternoon runs – the times when most of the daily swimmers went to the
pool before or after work. The architect’s insight was simple – revert to the
old bus timetable.
Taking his advice, the town saw pool attendance rebound to
the previous levels and saved time and millions of tax dollars. This architect
had done more than solve a problem. He made sure the town solved the real
problem. The town learned the value of placing their ladder against the right
wall.”
If the pool got outdated, then attendance should have
gradually tapered off, and not dropped suddenly.
The swimmer cartoon was adapted from an image at
OpenClipArt.